Privacy Policy
1. Introduction
This Privacy Policy explains how EtaCar, Inc. ("EtaCar", "we", "us") collects, uses, and protects personal data in connection with our website, communications, and business activities (the "Services").
We provide enterprise-focused artificial intelligence consulting, development, and governance services. We are committed to transparency, data minimization, and responsible data handling.
2. Scope
This Privacy Policy applies to:
- visitors of our website;
- business contacts and representatives of our customers and partners;
- individuals who communicate with us for sales, marketing, or support purposes.
This Policy does not govern customer data processed under a separate Data Processing Agreement (DPA) or Master Services Agreement (MSA).
3. Information We Collect
We may collect:
- Name, company, job title;
- Business email address and phone number;
- Information submitted via contact forms or emails;
- Information shared during sales or project discussions.
4. How We Use Information
We use personal data to:
- Respond to inquiries and provide requested information;
- Manage business relationships;
- Improve our website and services;
- Ensure security, compliance, and fraud prevention;
- Meet legal and regulatory obligations.
We do not sell personal data.
5. AI & Data Usage Principles
Unless explicitly agreed in writing:
- Customer data is not used to train or fine-tune AI models;
- Customer data remains isolated from other clients’ data;
- Customer data is processed solely to deliver contracted services.
AI-generated outputs may require human review and validation. Customers remain responsible for decisions made based on such outputs.
6. Legal Bases for Processing (EEA/UK)
Where applicable, we process personal data based on:
- Legitimate interests (B2B communications, security);
- Contractual necessity;
- Legal obligations;
- Consent (where required).
7. Cookies and Analytics
We use cookies and similar technologies for:
- Website functionality;
- Aggregated analytics;
- Security monitoring.
Where required by law, we obtain consent before placing non-essential cookies.
You may control cookies through browser settings or consent tools provided on the site.
8. Data Sharing
We may share data with:
- Trusted service providers (hosting, analytics, CRM);
- Professional advisors (legal, accounting);
- Authorities where required by law.
All vendors are contractually bound to appropriate confidentiality and security obligations.
9. International Data Transfers
If personal data is transferred outside your jurisdiction, we rely on:
- Standard Contractual Clauses (SCCs);
- Appropriate safeguards and transfer assessments where required.
10. Data Retention
We retain personal data only as long as necessary for the purposes described or as required by law.
11. Your Rights
Depending on your location, you may have rights to:
- Access, correct, or delete your data;
- Object to or restrict processing;
- Withdraw consent;
- Lodge a complaint with a supervisory authority.
12. Security
We implement reasonable technical and organizational measures to protect personal data. No system is completely secure, but we apply industry-aligned safeguards.
13. Updates
We may update this Privacy Policy periodically. The effective date will reflect the latest version.